If Bogus Slogan was coming to play your town, you started to worry if you would be able to get tickets. Then you worried about getting a good seat. If you were in a major city the anxiety would depend on how many play dates the group set.

In a smaller market, like Albuquerque, New Mexico, there was one shot, one concert since Bogus Slogan probably would not return during your high school or college tenure. Withl the best concert facility only seating 2500, ticket scalpers saw rainbows over the desert.

Enter the members of the Sand, Surf & Turf Club from the University of New Mexico Pumella Dorm. They did not get tickets. They did not see rainbows. But they did see an opportunity. Through a series of letters sent to a local paper, enough questions about the safety and health standards caused the authorities to close the concert hall for repairs.

Of course the SSTC had a replacement venue in mind, Conrad Coliseum, capacity 48,000. Now the unicorns found their rainbows and everybody lived happily ever after. Oh – The final ticket sales were 29,756. Merchandise sales were 610% above expectations. And the fee for renting the coliseum which had been waived was instead happily paid by the band.