The grand Three Four Ballroom, a historic downtown landmark that was built before World  War I, had fallen on hard times.  Abandoned by private enterprise, the building reverted to the city of Eugene, Oregon in the 1930’s.  Attempts were made to reopen, but the times were bad.  World War II was worse.  

Designed in the Bel-Noire style, the Three Four featured a sleek, monochromatic facade juxtaposed with intricate detailing of the windows and doorways.  Although rarely taller than 3 stories, architect Isabella Noire’s visionary concepts anticipated the skyscrapers of twenty years hence.

In 1948 the city, desperate to be free, auctioned off the building and the adjoining parking lot to Upton Davis Long.  He downsized the ballroom, created retail shops around the lobby and opened an upscale restaurant on the top floor.  It all worked.

Bogus Slogan played the ballroom many times through the late 60s and early 70s.  Now the band uses the Three Four Ballroom for rehearsals when playing Eugene.

One band on the bill, Stiff Head, went on to mis-adventure.  Capturing the attention of USA border agents in Nogales, AZ as they brought home bags of Florida Snow in their amplifiers.